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How to move your business to eCommerce

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Jibu James,Senior Software Engineer

How can you successfully move your business to an Online Store?
Brick & Mortar shops have been the way of doing business since forever, the traditions and familiarity attached to it is the prime reason that makes retailers hesitant to switch to the online mode of business or do both in tandem. But the current pandemic has made them think for options beyond the traditional means and guess what all the answers lead to an online store

Why should more and more businesses turn to online stores?

Sooner or later, everyone is going to be online for entertainment, education, shopping, and for a lot more stuff. Let's see why it would be a good idea.

  1. Do business on the move - You can do your business from anywhere in the world, even when you are on vacation. Any place can be your office all that you will need is uninterrupted wifi and a laptop.

  2. Make money 24/7 - This holds particularly important in today's time, brick and mortar shops are getting closed or unable to operate due to the pandemic. On the contrary, your online store runs 24 hours a day and seven days a week. Devise a smart and potent marketing strategy so that there's a steady stream of traffic to your web-store and make money even when you are sleeping.

  3. Grow Everyday - The number of online buyers on the internet is going to be 2.05 billion by the end of 2021, and it is an online store from where you can cater to these potential customers without any restrictions of physical boundaries.

This goes for why you should move your business online, but...

How will I move my business to an online store?

There are a lot of ways to sell online with their pros and cons.

  1. Use existing gateways - You can sell online through Amazon or eBay, but this has its pros and cons. You get access to a community of returning customers that you can access. Also, it's a good platform to test your products, how well they are received. But on the flip side, these platforms charge a part of your profit margin as commission for each sale. And the efficiency with which you can market your products to your target customers in your independent online store, it's not possible with these existing gateways. And in the long-run, it stops you from creating a niche of yours and you end up being one of the thousands of sellers on this giant marketplace.

  2. Create Your Dropshipping website - With platforms like Shopify and BigCommerce, setting up your website is pretty easy. Most of these platforms are subscription-based and the tools and resources you use are based on how much you pay on a monthly or yearly basis. So, unless you opt for a premium subscription model, you only get a handful of basic tools to run your business.

  3. Get your Plug-n-Play Webstore - GoShop7 is an excellent and easy way to set up your online business at a very reasonable one-time cost. Unlike dropshipping platforms, you own the name and domain and enjoy all tools that you need to manage your business unlike in the subscription model. You can customize the themes and catalogs that identify with the image of your brand. This model helps you in creating a recurring customer base, by employing the strategy and marketing techniques that suit best for your business. And one of the biggest advantages of owning a domain as in the case of Goshop7 is you will have all the freedom and room to the influx of technology into your online business. For example, if you wish to use Artificial Intelligence to create a marketing strategy based on data-driven user data, it's best to embed such a tool when you own the domain.Get in touch with us to know more.

And to sum it up, setting up your business online is relatively easier than the traditional ways, and it needs less investment when going for options like Gshop7, and you will have

all the tools in your direction that are totally in your control to make your online business a success - and the best time to do it is NOW!

We have the eCommerce solution you are looking for. Get in touch to know more.

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