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Top 5 Business Benefits of Accelerated Mobile Pages (AMP)

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Hena Kabeer,Digital Marketing Executive

“53% of users abandon sites that take longer than 3 seconds to load!” 
Source: Double Click

Today, 60% of mobile connections worldwide are on 2G. Even when you are on a 3G connection, it takes almost 19 seconds for an average mobile web page to load. In the mobile-convenient world, users expect results to show up immediately (within 2 seconds) on their mobile screen. 

Here, page loading speed is a vital factor that determines your website’s user-friendliness. 

As Google announced ‘mobile-first indexing’ for websites, it has promoted a majority of businesses and website owners to look for better alternatives. While many of us feel drawn towards mobile-responsive versions, the method of simply mobile-optimizing your existing website cannot yield the expected results. You need something better than that!

Introducing AMPs for a fast and compelling user-experience 

Google officially integrated AMPs into mobile search results on February 23, 2016. AMP is a blazingly fast and light-weight web page designed to load instantly on mobile. Today, it has been accepted by all the prominent browsers and platforms. The AMP-powered pages appear as carousels in mobile searches with a thunderbolt icon and AMP acronym on the side. 

There are considerable differences between an AMP and mobile-responsive website in terms of features, methods of installation, and benefits offered. The desktop version of the website is usually selected by Google as the canonical version while mobile and AMP versions are annotated as alternates. 

AMP has a lot of benefits over responsive websites in terms of speed, user-experience, and bounce rate. 

 

Business Benefits of Accelerated Mobile Pages 

  • Top Results in Search Engine Optimization (SEO) 

As we all know, SEO can either make or break your business and AMP is a major contributor to SEO. Having an AMP for content delivery doesn’t guarantee the top results in Search Engine Result Pages (SERPs). However, the faster your page loads, the higher are your chances to get more clicks from the right set of audience. 

The content on your page determines the bounce rate. But If a page seems to get more clicks from users and less bounce rate, then Google will end up showing your page in the top results for its reliability and effectiveness. And the top position in the search results is quite appealing to new users! 

  • Increased User Engagement & Retention 

A mobile-friendly web page that loads under a second keep your audience glued to your website. As your search engine results improve with AMPs, it increases the number of website users. 

The instant loading option allows actions to be carried out easily and your users enjoy a good time online. So the next time, users are compelled to visit your page as it offers the fastest results compared to other portals. 

  • Maximize Return on Investment (ROI) and Conversions 

AMP increases the ROI on ads and campaigns. The AMP HTML Ads can be distributed across both AMP and non-AMP pages simultaneously. Hence, the time taken to create landing pages and ads to be delivered on diverse platforms is reduced considerably with AMP. The streamlined and simple design in AMP offers faster experience and increases the chances of conversions. 

  • Future Enhancement Scope 

AMP is an open-source initiative by Google. It presents the easiest and cost-effective way to build fast pages and install them in a single step. For businesses looking for an online advantage, AMPs are easy to adapt to and integrate with their existing business strategy during any point of their journey. 

 

How to know if AMP is right for your business? 

AMP is relevant for every business with a core focus on online conversions. Primarily, AMP is focussed on online publishers who generate new contents regularly. These AMP-integrated content pages are the ones which show up first in mobile search results. 

The Washington Post’s head of ad products and technology, Jarrod Dicker, said AMP improves click-through rates by up to 50 percent. He also said,


“The Post publishes over 1,000 articles in AMP every day, and they’re already seeing concrete benefits…We have seen load times average 400 milliseconds, an 88% improvement over our traditional mobile website. This has made readers more likely to tap on Washington Post stories because they know our articles will load consistently fast”.


Another prominent area of AMP application is seen in online retail. In 2016, the renowned e-commerce organization eBay announced about its new AMP-powered mobile shopping experience. Based on analytics data, they have AMP-ed the popular queries such as Camera Drones and Sony PlayStation. So far, they have successfully used AMP components such as sidebar, carousel, and lightbox to create a compelling e-commerce experience. 

 

Final Thoughts 

For businesses, it is quite easy to develop AMP pages. It can be built easily using existing HTML skills. AMP basically has three core components: AMP HTML, AMP JS, and AMP Cache.

Although one cannot expect instant results in SERPs with AMP, speed is definitely a factor. An impeccable mobile experience is something that every user looks forward to and AMP guarantees it. 

If you do not have the in-house skills to AMP-fy your web pages, then you need not to worry. SayOne has a veteran team of developers who are pioneers in creating a fast online experience through Progressive Web Applications and AMPs. With a global client base and a keen eye for rapid technology advancement, SayOne builds the next-gen applications for business success. 

Want to AMP-fy your online experience? Speak to our experts today!

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