Cross-platform Development
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The Benefits of Investing in Cross-Platform Applications in 2023

By Unni MohanFeb. 1, 2023, 3 p.m. Application development company
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Cross-platform applications help businesses save time & money, while providing users with a unified and consistent experience across different devices. Read to learn more!


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We presume you would be reading this blog post if you wanted fewer expenses and less work and want a presence in both Apple App Store and Google Play Store. Cross-platform applications are those that can load and run on different platforms. That is, you can accommodate both iOS and Android by spending less time on development for separate platforms by opting for cross-platform apps. 

Benefits of Cross-Platform Applications 2023

Even though applications built for specific platforms have their benefits, It is important to look at cross-platform application technology if you are intent on saving development time, effort, and costs. 

It is estimated that over 40% of the developers in the world use frameworks that facilitate cross-platform app development for the benefits they can enjoy. Read on further to know what benefits cross-platform application development offers.

Cross-Platform Application Development 

Mobile apps made for iOS or Android platforms are unique and differ in their coding. To be able to run an app on these platforms means the app must match the coding on these platforms. This could take a lot of time for development and additional effort for the developers to make every app run on both platforms. A single business app would therefore end up with three or four versions for the different platforms.

However, the evolution of modern technology has now enabled developers to indulge in cross-platform application development, wherein this refers to the process of developing an app in such a manner that it would be possible to run it on different platforms of mobile devices. Essentially, the same coding could be used for the application to run on different platforms.

Read our blog “What's in the Future for Cross-Platform App Development?”.

All across the world, people use either the Android or iOS systems as core operating systems on their mobile devices. Therefore, any business would aim to create solutions that satisfy the needs of these two groups of users. Though there are a few ways to accomplish this, cross-platform application development is by far the cheapest method to do. 

Cross-Platform Application Benefits

Cross-Platform Application Benefits

Mobile app development is a lucrative field because of the consistent growth of the mobile application industry and the constantly evolving technology field. Cross-platform application development is one of the main factors.

Let us look at some of the major benefits and reasons why cross-platform mobile application development is favored.

1: Comfort of using the same Application

The possibility is very high that most people use and possess more than one mobile device. We may be using an Android phone but have an iOS-based tablet/desktop. However, you would not be comfortable with an app that provides you with an unfamiliar experience when running on another device. 

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As far as the user experience is concerned, any user wants a similar experience and wants the UI to be comfortable as well no matter which device the application runs on. This is what a cross-platform mobile application precisely does. It allows you to enjoy the app as you would have done on another platform. 

Less time to Market

With cross-platform applications, there is no requirement to develop different versions for the different platforms. This means the developers can quickly develop and publish the app on different app stores (The Google Play Store, The Apple App Store) simultaneously. This means you can reach all of your audience across different platforms (Android/ iOS/Windows) much faster.

3: One Codebase

Having just one codebase is probably the best practice for any software application development. This makes it possible for the developers to reuse this code.

4: Easy Implementation

Many modern technologies are now available that allow access to cross-platform solutions and make any required change quickly and easily. As an example, a developer can write code in HTML and then convert it easily for use on different platforms. This also means the developers can use those platforms they are familiar with and make the conversions as per their requirements.   

5: Easy Maintenance

It is a known fact that developers spend a lot of time fixing the bugs once the applications are completed. Many improvements have to be done also. In the case of multiple applications, this would take up a lot of time. However, with cross-platform apps, all these have to be done only on a single codebase. This results in a tremendous saving of time and effort and costs as well. Fixes can be deployed much faster.

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For the customer, cross-platform technology means uniformity over different devices and fewer hassles and more satisfaction, for the developer it means less effort and fewer errors that have to be corrected, and from the business point of view, it means fewer expenses and quicker ROI. 

Cross-Platform App Development Technologies Available

There are many frameworks available today that can be used for developing cross-platform applications. Some of them are mentioned below:

  • React Native
  • Flutter
  • Xamarin
  • Native Script
  • Titanium
  • Ionic
  • PhoneGap
  • Js

Each one of these comes with different and unique features.

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Conclusion:

Most new technologies that have evolved recently have strived to deliver the best experience to users. In this context, cross-platform mobile app development is one such technology that helps to maintain a high-quality user experience in different OS platforms.

Also Read:

Which cross platform framework to choose React Native vs. Flutter

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FAQs

The best part is that development time for a cross-platform app is less when compared to development time for native apps. Moreover, it means less time to market because there is only one team that works on the application development.

The answer is a resounding ‘No’. Cross-platform has been in existence for some time now and is based on evidence. It has referred to as the app development method of the future.

Some of the biggest names in the industry including Google Assistant, Google ads, Stadia, Alibaba Group, eBay and Tencent have been built using cross-platform frameworks.

Surely yes! Cross-platform mobile app development saves money because you require only one team for development. You do not have to hire another one. Management is easier and time-to-market is less.

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