Boost Sales by 30%: How AI-Assisted Search Turns Shoppers Into Buyers

Ever searched for "the best laptop" and found entirely different results? It's frustrating, isn't it? It's one thing that should never happen to your leads. For every business, turning clicks into customers is the most challenging task, but to succeed in the competition, a decent conversion rate is essential. Adopting AI ensures a smoother customer journey that ends in conversion. At the forefront of all advancements is AI-assisted search, which acts as a powerful tool in simplifying the journey from browsing to buying. Moreover, businesses adopting AI-assisted search see a 20-30% increase in conversion rates. This blog explores how AI search is revolutionizing the shopping experience to keep up with the changing consumer trends and grow sales conversions.

What is AI search?

What if your search bar could read minds? AI search is just that! It is a search engine integrated with AI that provides users with the most relevant and personalized results. While conventional search focuses on matching keywords alone, AI-powered search understands the user intent and context of the search using Natural Language Processing (NLP), Machine Learning (ML), and Large Language Models (LLMs) to provide relevant and accurate results. AI-driven search engines assess user behavior, search history, and personal preferences to customize search results. This kind of search personalization helps customers find what they are searching for, resulting in lower bounce rates and increased client conversions.

Why is AI-assisted search important for businesses?

What if every click led to a sale? The consumer journey from browsing to buying has multiple touchpoints and is complex for every business since it can lose potential customers during the process. According to Statista, cart abandonment is at its all-time high of 70.19% and that's why the enhanced search functionalities of AI-driven search have become crucial. AI-search simplifies the whole process by acting as a personal shopping assistant and guiding users to relevant products quickly, minimizing drop-off rates. It ensures that no leads leave your sales funnel midway and maximizes conversion. 

From discovery to decision-making, here's how AI search transforms the customer journey:

Smart search captures the attention

With the power of AI, users can find what they are looking for faster, even when their search terms are vague. It's like having a salesperson who can accurately determine what your customers want without them having to say much. AI recommendations suggest relevant products or services by analyzing queries in real-time.

AI recommendation builds trust

AI shopping assistants develop a sense of trust in customers by offering personalized suggestions based on their searches. Using AI in customer service helps businesses provide real-time answers to customer queries within the search interface. This not only improves the AI customer experience but also positions the business as a trusted resource, thus increasing the scope of customer conversion.

Personalized search results convert

The influence of AI in search engines encourages users to make purchases by showcasing highly relevant content in search results. Personalized search results can be in the form of dynamic pricing, special offers for a limited time, or bundle offers personalized to the user's profile. Such strategic AI suggestions directly affect customer buying behavior and make it easy to convert. As per McKinsey, AI-enabled search personalization drives 35% of Amazon's purchases. By enabling personalized search, businesses can achieve higher conversion rates and long-term growth. 

Implementing AI-assisted search

Gather Data for Personalization

Analyze customer search queries, purchase history, browsing behavior, and so on to generate AI recommendations and offer personalized search results that match user intent.

Identify the right AI Search Solution

Either choose from third-party tools like Algolia or build a custom model using frameworks for natural language processing.

Integrate AI with Search Engine

Implement important features like NLP, autocomplete, and suggestions, semantic search, and so on to understand intent and match meaning.

Personalize search experience

Integrate user behavior to showcase personalized product listings and use AI to rank products based on user preferences, location, and previous interactions. 

Monitor conversion metrics

Regularly track the search abandonment, query success rate, and conversion rate metrics to measure the impact of AI-driven search on sales conversion and adjust strategies.

Test and improve

Continuously improve AI-powered search algorithms based on user feedback and performance data to improve website conversion rates.

The future of AI-assisted search for businesses

As businesses work towards increasing conversion rates, AI-assisted search emerges as a foundation technology. AI-powered search is no longer optional but a strategic necessity for business success. User-centric technologies like AI-powered voice search can offer a next-level personalization experience to users. So, don't wait to upgrade your business with the best AI search tool and boost your conversion rate.