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Real PradJuly 14, 20255 min read
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Is your Shopify store losing sales to abandoned carts and disengaged customers? Here’s how we increased customer engagement in an e-commerce store by integrating Zoho CRM with Shopify.
A mid-sized e-commerce brand experienced a high cart abandonment rate, low repeat purchases, and failed marketing efforts. With the integration of Shopify with Zoho CRM, the e-commerce store achieved a 40% growth in customer engagement and a 35% increase in repeat purchases within 65 days. The process bridged the gap between the business’s efforts and the customers’ needs by centralizing data and offering personalized experiences.
The retail brand was initially running a successful Shopify store; however, it later struggled with low customer engagement owing to the following reasons:
Since the customer data was scattered across Shopify and other platforms, it was difficult to form an overall view of customer interactions.
A huge number of customers left the store without completing their purchase after adding products to the cart, and the efforts to re-engage with lost visitors failed.
Analytics did not present accurate information due to a lack of consolidated data, which made targeted marketing almost impossible.
The absence of a central dashboard for tracking pending or shipped orders and refunds resulted in discrepancies in stock information between the CRM and Shopify.
To overcome the store’s challenges, we integrated their Shopify account with Zoho CRM using Zoho Flow, a no-code automation tool. The integration synchronized the data, providing a complete and comprehensive understanding of customer interactions.
Unified customer profile
Syncing customer data from Shopify to Zoho CRM provided each customer with a single and unified profile. When any customer interacted with the store, data was automatically sent to the integrated platform. The unified data enabled understanding customer interests and sending personalized recommendations, leading to an 18% increase in click-through rates.
Abandoned cart recovery
The abandoned carts were easily detected, and the integration sent automated emails or messages to lost customers with offers to re-engage and complete purchases, reducing cart abandonment rates from 62% to 32%.
Effective marketing
The client used the synchronized data to segment customers and performed targeted marketing campaigns based on customer behavior, interest, and purchase history. Personalized follow-ups increased the repeat purchase rate from 5% to up to 40% and the e-commerce store gained loyal customers.
Improved workflow
Manual work has been reduced by 60% with automated workflows, thus saving time to focus on strategic tasks.
Reduced order errors
The integration led to a 12% reduction in order errors that earlier required manual fixes.
Outcomes of Shopify-Zoho CRM Integration
Following the successful integration of Shopify with Zoho CRM, the brand now aims to minimize attrition rates by integrating Email and WhatsApp campaigns within Zoho CRM.
The Shopify-Zoho CRM integration led to a 40% increase in the e-commerce store’s customer engagement rate.
Want to boost engagement for your Shopify store too?
Let’s discuss how Zoho CRM integration can unlock your store’s full potential.
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About Author
Co-founder and CEO at SayOne Technologies | Helping startups and enterprises to set up and scale technology teams- Python, Spring Boot, React, Angular & Mobile.
We collaborate with visionary leaders on projects that focus on quality and require the expertise of a highly-skilled and experienced team.