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Top 5 Factors contributing to the Success of a Web Application

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Hari Krishna,Chief Operating Officer

Application success is critical for any business irrespective of their budget. Thousands of apps fail each year due to poor quality and other obvious reasons. And several hundreds of apps get rejected in app stores as they do not meet the expected standards. 

So, how do we determine the success of a web application? This blog covers the factors contributing to the success of a web application. 


Traits for a Successful Web Application

Successful-Web-Application-Factors-SayOne


1. Ease of Use 


Personally, I would abandon any application (web or mobile) that asks me a lot of questions to get started. We use applications to simplify our daily tasks and reduce effort. So, if the app requires multiple configuration steps, then it’s going to be a tedious task. App instant utility is what matters in most of the cases. 

Applications should be simple and efficient. These days most of the apps enable an easy registration/login step using LinkedIn and Facebook credentials. This offers a more simplified and user-friendly approach, hence, promoting app publicity. 

The speed of the application is another benefactor in this context. Like it’s said, the sooner then the better it is. App users also prefer a clean interface without any interruptions. Hence, there shouldn’t be advertisements and other unwanted pop-ups disturbing the users’ app experience. 


2. Cross-platform Flexibility


Although cross-platform is a developer-perspective term, it plays a crucial role in application success. As native applications are expensive and time-consuming, cross-platform and hybrid technologies are seen as the saviors. Cross-platform development is inexpensive compared to native development. Hence, the app has already seen success in terms of cost overheads. Now, how does it benefit a user? 

Imagine an application that works on one platform/browser and breaks on the other. How would a user feel about it? Restricted and compelled to use a single platform. Therefore, applications that work seamlessly on multiple platforms are always appreciated among the users as there’s no platform restriction. 


3. Application Security 


In today’s data-centric world, maintaining data privacy and security has become alarmingly important. When a user shares their personal information, it is rational for them to expect that you safeguard their information from perpetrators. Secure apps attract and maintain loyal users. 

It is, for this reason, data protection regulations like General Data Protection Regulation (GDPR) is in practice. GDPR regulates the access and usage of personal and sensitive data of the European citizens by online applications. E-commerce apps and others that include in-app payments need to implement robust payment gateways for secure transactions.


4. Technology Standards 


It is of no doubt that the technology stack used in the application breaks or makes the application. Apps that reap the benefits of cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning (ML), Python, Django, etc, have become successful in the past and are bound to achieve success in the future as well. 

The use of high-standard technologies in the app improves user experience and satisfaction. These type of robust applications powered using top-notch technologies offer null or fewer downtime rates compared to apps running using other technologies.

 
5. Discoverability 


There is a myriad of web applications present in the online world. The effort doesn’t stop after your web application is made live. Instead, it requires a continuous effort in terms of Search Engine Optimization (SEO) and other online marketing initiatives. 

As mandatory it sounds, applications need discoverability and reach. Advanced marketing techniques like SEO and Social Media Marketing guarantee your web applications the visibility it deserves. 


Conclusion


There are only the top 5 factors contributing to web application development success. In addition to the above-given factors, offline functionality, customer support, analytics, data, and so on are some of the other traits of a successful web application. 

Above all these factors, an application becomes successful if the customer is successful. Customer delight is the first thing that your application needs to achieve for its sustainability. At SayOne, we have always developed applications from an end-user perspective. After analyzing the audience who will be using the application, we design and develop apps to combat the business challenge and accelerate business growth. If you are looking for such a solution, then speak to our experts today.